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Easy Insight for Profit and COGS Analysis

Gross vs. Contribution Profit

Using Easy Insight, you can report on both gross and contribution profit. Gross profit reflects your sales minus discounts, returns, and COGS (cost of goods sold). These are all expenses that are typically found in your inventory management system. Contribution profit takes into account other expenses that live outside of your inventory system:

  • Shipping costs -- how much does it cost to ship orders to customers? This data usually lives in ShipStation, StarshipIt, ShipTheory, or in spreadsheets provided by your 3PL.
  • Channel fees -- how much does it cost to sell on an e-commerce platform? If you're selling on Amazon, you have the commission you pay to Amazon, as well as FBA fees if you're fulfilling your orders through Amazon.
  • Advertising costs -- how much are you spending on advertising on Google, Meta, and Amazon for your products?
  • Other variable expenses -- how much are you paying in terms of warehouse overhead or other costs that you're tracking in your accounting?

Profit Calculation

Easy Insight enables you to pull those additional costs in and allocate them to an order and SKU level. With these contribution profit values, you can identify just how much money you're making per product and per channel. You might be making the highest amount of revenue selling on Amazon, but are you actually making the most profit out of it? For more information, see our Profit in Easy Insight documentation.

Profit Analysis
COGS Split by Month

COGS Analysis

You can also use Easy Insight to dig into the COGS value otherwise calculated by your inventory management system. How much of the COGS is coming from purchase cost, how much is coming from manufacturing, and how much is coming from duties and freight on your purchases? You can also use this functionality to allocate additional landed costs to your purchases and manufacturing that aren't otherwise tracked in the inventory system. see our COGS Analytics documentation.

Have questions? Contact us!
Call us at 720-316-8174 or contact us at sales@easy-insight.com.
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