Pull in your ad spend, impressions, clicks, and other metrics from Google, Meta, and Amazon to help understand how your advertising relates to your sales. What sort of return on ad spend are you getting? What's the actual profit of your sales after you factor in your marketing spend? Calculate ROAS, ACoS, TACoS, MER, and other marketing metrics down to a SKU level by allocating spend down to the order and SKU level.
Make sure your SKUs are in sync between your different e-commerce sites, POS systems, and your central inventory management system. Do products show the right prices, the right product names and descriptions, and so on? Especially as you scale into selling on multiple sites, the right validations can help ensure that everything is properly synchronized.
Add your Amazon FBA and commission spend or any other fees applied by your e-commerce site to help truly understand profit down to a SKU and order level. Make sure you're not losing money on a product that shows high sales volume by factoring in e-commerce fees as well as COGS and shipping fees. Identify how much it's costing to ship products to the customer as well--maybe the Amazon fee you're paying seems heavy, but the FBA shipping is still saving you money over you shipping the product yourself.
