Meeting Your Business Goals

Full Business Visibility

Reports by themselves give you views into particular silos of your business. However, you as an executive want full business visibility—not just the sales department report, or just the marketing analysis, but the combined view of performance across whole sales and marketing campaigns. Easy Insight brings you the concept of fully interactive KPI trees to enable the quick mapping of high level business strategy into concrete objectives, providing an ongoing scorecard into performance across the whole business.

Quick KPI Tree Design

Easy Insight enables you to quickly assemble KPI trees by sketching out your own goals or adding whole templates of other KPI trees from your industry. Working on tracking and improving the results from your sales and marketing campaign? Drag in a standard sales and marketing KPI tree, drag a web analytics tree onto that, add a few custom goals specific to your business, and you have a whole model from the high level goal of increasing sales down into the lower level objectives of improving website conversion rates and improving pipeline stage conversions.

Effortless Navigation Across the Business

KPI trees can easily be connected together to create a layered view of the business. You can easily start with creating a set of goals specific to a particular small division. Once those goals are being met, gradually expand out to broader business units or down into even more specific objectives. You gain greater and greater visibility across your organization, making sure that your company meets goals of continuous business improvement.