As soon as you've connected to your SaaS system of choice with Easy Insight, whether it's Basecamp, Highrise, Google Analytics, or something else, you can start taking advantage of reports built by other users. This functionality helps you to get up and running all the more quickly!
Whenever you save a report in Easy Insight, the service provides an option for you to publish the template of the report onto the Exchange. Once a template is on the Exchange, it becomes available to any other users across the system who use that same connection--for example, if you create a particularly cool report on Basecamp, anyone else using Basecamp can take advantage of that same report.
On the Exchange, you can find reports built by other users and look at them in all the typical terms of the social web. Reports can be rated, so that particularly effective ones can easily be found and used by the rest of the community.